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2016 PR Opportunities

PR Strategy & Counsel

The Interop PR team is available to assist exhibitors and sponsors with any questions or issues you may have regarding your PR strategy before or during the event. Contact [email protected] for information. 

Access to Media List

The media list is now available for download in the Exhibitor Portal which will be updated each Friday until the event. This list will give you the opportunity to coordinate on-site interviews and meetings with pre-registered press, analysts and bloggers prior to the event.

PR agencies will need to obtain login information to the Exhibitor Services portal from their client for access to the media list.

Inclusion in Official Press Release

If your company is planning on making an announcement leading up to or at Interop, we can help you increase the exposure. The Exhibitor Announcements press release is issued one week prior to the event on Monday, April 25, and showcases announcements about new products and services. See last year’s press release as an example. You can submit your announcement via the exhibitor portal until Friday, April 15.

Please note: Submissions cannot exceed 50 words. No marketing copy will be considered.

Meeting Space for Media Briefings

During Media Center hours, meeting space is available onsite for exhibitors who have secured briefings with the media. Reservation requests are now open via the form here.

Please note that the Media Center may only be used by exhibitors when accompanied by a member of the media.

The Media Center will be located in Mandalay Bay H.

Monday, May 2

8 AM – 5 PM

Tuesday, May 3

8 AM – 5 PM

Wednesday, May 4

8 AM – 5 PM

Thursday, May 5

8 AM – 4 PM

Exhibitor Press Kit Materials

Exhibitors can drop off press kits in the Media Center beginning the first day of the event, Monday, May 4. Creative company information is always appreciated.

Press Release Guidelines

Interop owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:

  • The date and location of the event should be included in the first paragraph: Interop Las Vegas is happening May 2-6, 2016 at the Mandalay Bay Convention Center.
  • Event boilerplate should be included in the press release (see boilerplate below).


Interop is the leading global IT infrastructure event series, offering in-depth education alongside a showcase of emerging technologies in an independent, vendor-neutral environment. For 30 years, Interop has brought the IT community together to explore the latest in network infrastructure, encouraging collaboration, and interoperability. Through dynamic conference programs, Interop helps professionals at all career levels leverage the network, systems and applications that enable business innovation. The Interop Expo and InteropNet Demo Lab provide immersive, hands-on experiences, while connecting enterprise IT buyers with leading suppliers. Interop Las Vegas is the flagship event held each spring, with an annual event in Tokyo and Cloud Connect China in Shanghai. For more information, visit Interop is organized by UBM Americas, a part of UBM plc (UBM.L), an Events First marketing and communications services business. For more information, visit

Previous Coverage of Interop

Read comments from the press for a better understanding of the feedback from previous Interop events.

Interop PR Contacts

Jamie Miller

PR Manager
[email protected]

Kimberly Samra

PR Specialist
[email protected]